{"id":73,"date":"2025-08-30T12:20:59","date_gmt":"2025-08-30T12:20:59","guid":{"rendered":"https:\/\/dawidgicala.pl\/sklep\/?post_type=product&#038;p=73"},"modified":"2026-02-18T14:45:52","modified_gmt":"2026-02-18T14:45:52","slug":"jak-ustawic-dzialajace-reklamy-meta-ads","status":"publish","type":"product","link":"https:\/\/dawidgicala.pl\/sklep\/produkt\/jak-ustawic-dzialajace-reklamy-meta-ads\/","title":{"rendered":"Jak ustawi\u0107 dzia\u0142aj\u0105ce reklamy Meta Ads?"},"content":{"rendered":"<p data-start=\"634\" data-end=\"1089\">Ten e-book prowadzi krok po kroku przez ustawienie kampanii Meta Ads tak, \u017ceby mia\u0142a logiczn\u0105 struktur\u0119 i da\u0142o si\u0119 j\u0105 p\u00f3\u017aniej rozwija\u0107: cele, zestawy reklam, podzia\u0142 na cold i remarketing, dob\u00f3r grup odbiorc\u00f3w, formaty (np. grafika, wideo, karuzela) oraz tworzenie komunikat\u00f3w, kt\u00f3re nie brzmi\u0105 jak przypadkowy \u201eboost posta\u201d. Dostajesz te\u017c konkretne podej\u015bcie do test\u00f3w: co testowa\u0107, jak d\u0142ugo, i kiedy w og\u00f3le nie rusza\u0107 kampanii, \u017ceby nie zabi\u0107 uczenia.<\/p>\n<p data-start=\"1091\" data-end=\"1401\">W \u015brodku jest te\u017c nacisk na rzeczy, kt\u00f3re realnie wp\u0142ywaj\u0105 na jako\u015b\u0107 wynik\u00f3w: podstawy pomiaru (Pixel\/zdarzenia, sensowne cele), czytelne UTM-y oraz prosta logika optymalizacji pod leady lub sprzeda\u017c, bez obiecywania cud\u00f3w i bez \u201emagicznych ustawie\u0144\u201d. <strong data-start=\"1344\" data-end=\"1401\">Produkt w przygotowaniu &#8211; wkr\u00f3tce dost\u0119pny w sklepie.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Praktyczny e-book o tym, jak ustawi\u0107 dzia\u0142aj\u0105ce reklamy Meta Ads (Facebook i Instagram) bez chaosu i przepalania bud\u017cetu: od celu kampanii i struktury konta, przez odbiorc\u00f3w i kreacje, po testy i pierwsz\u0105 sensown\u0105 optymalizacj\u0119. Je\u015bli chcesz wiedzie\u0107, co klikn\u0105\u0107 w Mened\u017cerze reklam i jak czyta\u0107 wyniki, to jest w\u0142a\u015bnie ten materia\u0142. <strong data-start=\"582\" data-end=\"602\">Wkr\u00f3tce dost\u0119pne<\/strong>.<\/p>\n","protected":false},"featured_media":384,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[77],"product_tag":[],"class_list":{"0":"post-73","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-e-booki","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"shipping-taxable","14":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udcd9 Jak ustawi\u0107 dzia\u0142aj\u0105ce reklamy Meta Ads \u27a1\ufe0f Facebook i Instagram \ud83d\udcd9<\/title>\n<meta name=\"description\" content=\"Jak ustawi\u0107 dzia\u0142aj\u0105ce reklamy Meta Ads ebook praktyczny. 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