Długość ma znaczenie. Idealna długość postów na Social Mediach (FB, IG, TT, Blog)

Prowadząc bloga bądź firmowe profile na Social Mediach musisz znać podstawy dzięki którym znaczaco zwiększysz zasięgi swoich postów. Jedną z takich rzeczy jest odpowiednie dobranie długości tekstu na konkretną platformę.

Długość ma znaczenie

W niektórych przypadkach sprawdzą się wyłącznie kilku zdaniowe posty.
W innym przypadku, nie warto publikować posta bez przynajmniej kilkuset słów.

Pisząc zbyt krótkie, bądź zbyt długie posty, nie dostosowane pod konkretne Social Media nie tylko tracisz zasięgi a narażasz się na zmniejszenie zainteresowania użytkowników. Konkretne SM powstały pod konkretne grupy docelowe i musisz się do nich dostosować.

W tym wpisie poznasz idealną długość postów na Facebooku, Instagramie, Twitterze i Blogu dostosowane pod konkretne algorytmy oraz odbiorców.

Idealna długość postów na Facebooku

Facebook to najpopularniejszy serwis społecznościowy w naszym kraju.
Mimo tego, że w rodzimych Stanach Zjednoczonych Facebook podupada to w Polsce ma się dalej bardzo dobrze i stanowi świetne źródło potencjalnych klientów. I tych pozyskanych organicznie i tych pozyskanych z reklam.

Badania Track Social pokazują, że im krótszy post na Facebooku tym większe zaangażowanie odbiorców generuje.
Pamiętaj również o zdjęciach przy każdym poście. Według badań zwiększają zasięgi nawet 4 krotnie.

Zdecydowanie nie jest to serwis do pisania referatów, chociaż niektórzy próbują również bardzo długich postów.
Istnieją firmy które przygotowywują wpis z 2000-3000 słowami dokładnie opisując konkretne zagadnienie.
Jednakże opłaca się to bardzo rzadko – zdecydowana większosć odbiorców od razu pominie wpis

Optymalna długość postów na Facebooku to 120 – 140 znaków.
Jest to ilość którą najwięcej użytkowników przeczyta i wykaże zainteresowanie.

Zdecydowanie nie polecam pisania postów mających 300-400 słów – praktycznie nikt nie przeczyta całości.
Również nie celowałbym w posty z raptem kilkoma słowami.
Postaraj się aby Twoje posty miały przynajmniej 100 słów i nie więcej niż 160.

Idealna długość filmu na Facebooku

Jeżeli chcesz wstawiać filmiki na swojego firmowego Facebooka to postaraj się aby miały one 3-5 minut.
Jest to nadal rzadko spotykany sposób promocji na Facebooku więc możliwe, że wyróżnisz się na tle konkurencji.

Ponadto nie zapominaj o shortach/rolkach – czyli szybkich filmikach do 60 sekund.
Dzięki nim możesz mocno zwiększyć zasięgi.

Idealna długość postów na Instagramie

Jak się pewnie domyślasz Instagram nie należy do miejsc w których powinno się pisać wiele.
Badania pokazują, że najlepsze jest zastosowanie 1, max 2 zdań.

Zwróć uwagę na to aby najważniejszy fragment treści był widoczny bez rozwijania – jest to de facto nagłówek.
Oczywiście najważniejsze jest chwytliwe zdjęcie i na tym skup się przede wszystkim.

Przy Instagramie muszę wspomnieć również o hashtagach.
Jest to dobry sposób na zwiększenie zasięgów.
Jednakże zważaj na ilość.

Badania pokazują, że najlepsze zasięgi osiągają zdjęcia z 2-8 hashtagami.
Jeżeli nagminnie stosujesz zalew tagów to po jakimś czasie algorytmy Meta całkowicie przestaną promować Twoje posty.

Jak długie posty pisać na Twitterze?

Twitter co prawda ma ograniczoną maksymalną ilość słów – wynosi ona 140 znaków.

Mimo wszystko, badania pokazują, że najlepsze wyniki osiągają Tweety z 115-130 znakami.
Podobnie jak w przypadku Instagrama, nie przesadzaj z hashtagami.
Używaj maksymalnie 2 hashtagów na wpis.

Warto pamiętać również o tym, że Tweety zawierające link są podawane dalej zdecydowanie cześciej.

Ile słów powinien mieć wpis na blogu?

W przypadku bloga, wpisy powinny mieć różną długość.
W zależności od tego do czego służą.

Wpis newsowy

Najkrótszy wpis na blogu powinien miec minimum 300 słów.

Jeżeli jest to szybki news informacyjny który w przyszłości nie będzie budził większego zainteresowania to skup się na tym aby miał 300-400 słów i bardzo chwytliwy nagłówek.

Ten rodzaj wpisów powinien być skierowany głównie do odbiorców zaznajomionych z marką.

Wpis generujący leady

Innym rodzajem wpisów, są wpisy generujące leady.

Takie wpisy powinny poruszać konkretny temat i opisywać go bardzo konkretnie i szczegółowo.
Mocno rozbudowany wpis powinien mieć w większości przypadków 800-1500 słów.

Taki, dobrze poprowadzony wpis powinien generować regularne wejścia na Twojego bloga.
Nie przesadzaj z ilością słów. Badania pokazują, że wpisy z ponad 3000 słów są praktycznie nieczytalne.

Pomimo tych wytycznych pamiętaj o tym, że blog jest specyficznym miejscem. Bardzo dużo zależy od Twojego indywidualnego stylu do którego przyzwyczaisz odbiorców. Testuj różne długości wpisów i sprawdzaj które przynoszą najlepsze wyniki. Pisz dla swojego odbiorcy, nie dla algorytmów.

Więcej wpisów na temat tego jak rozwijać swoją markę znajdziesz na moim blogu.

Prowadzisz firmowe konto w social media i brakuje Ci pomysłów na skuteczne posty?
Sprawdź mój e-book z 1000 przykładowych postów na Facebooka, Instagrama, Twittera oraz Linkedina i rozwiń swój biznes 🙂
1000 postów które zmienią Twoje Social Media (Facebook, Instagram, Twitter, LinkedIn) [E-Book]

Chcesz mieć więcej klientów?

Pozwól mi pomóc. Jestem certyfikowanym specjalistą Google do spraw marketingu internetowego. Dzięki temu wiem w jaki sposób docierać do Twoich klientów w Internecie.

Wykonam dla Ciebie zoptymalizowaną pod SEO stronę WordPress & WooCommerce. Utworzę wizytówkę Twojej firmy w Google i dodam ją do dziesiątek polskich katalogów firm. Ponadto, stworzę i poprowadzę za Ciebie firmowy fanpage na Facebooku i Instagramie. Te wszystkie działania wyniosą Twoją pozycję w Google na sam szczyt.

Dawid Gicala - Strony Internetowe & Reklama

Spis treści

135 thoughts on “Długość ma znaczenie. Idealna długość postów na Social Mediach (FB, IG, TT, Blog)”

  1. I have been exploring for a little for any high quality articles or weblog posts in this sort of area . Exploring in Yahoo I ultimately stumbled upon this site. Reading this info So i am glad to convey that I have a very just right uncanny feeling I found out exactly what I needed. I such a lot certainly will make sure to do not omit this site and provides it a glance on a relentless basis.

  2. Thanks for any other informative site. The place else may I am getting that type of information written in such a perfect manner? I have a mission that I am just now operating on, and I have been on the glance out for such info.

  3. Wow that was odd. I just wrote an really long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyways, just wanted to say wonderful blog!

  4. FitSpresso is a natural weight loss supplement crafted from organic ingredients, offering a safe and side effect-free solution for reducing body weight.

  5. Renew: An Overview. Renew is a dietary supplement formulated to aid in the weight loss process by enhancing the body’s regenerative functions

  6. I have been absent for a while, but now I remember why I used to love this web site. Thank you, I?¦ll try and check back more often. How frequently you update your web site?

  7. I?¦ve been exploring for a little for any high quality articles or blog posts in this sort of house . Exploring in Yahoo I finally stumbled upon this web site. Studying this information So i am satisfied to express that I have a very just right uncanny feeling I found out exactly what I needed. I most for sure will make sure to don?¦t fail to remember this web site and provides it a glance regularly.

  8. Thanks so much for giving everyone an extremely terrific opportunity to check tips from this site. It is always so superb and as well , jam-packed with a great time for me personally and my office colleagues to visit your website at minimum 3 times in 7 days to see the new secrets you will have. And of course, I am also certainly happy with the excellent suggestions served by you. Certain 4 ideas in this article are undeniably the most effective we have all ever had.

  9. Thanks a bunch for sharing this with all people you really know what you are talking approximately! Bookmarked. Please also discuss with my site =). We may have a link exchange contract among us!

  10. Nice post. I was checking constantly this blog and I am impressed! Very helpful info specifically the last part 🙂 I care for such information much. I was seeking this particular info for a long time. Thank you and good luck.

  11. hello there and thank you for your information – I’ve certainly picked up something new from right here. I did then again expertise some technical issues using this site, as I skilled to reload the web site many times prior to I could get it to load correctly. I have been pondering if your web hosting is OK? Not that I am complaining, however slow loading cases times will often have an effect on your placement in google and could harm your high-quality ranking if ads and ***********|advertising|advertising|advertising and *********** with Adwords. Well I’m including this RSS to my e-mail and can glance out for a lot more of your respective fascinating content. Ensure that you update this again soon..

  12. Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said „You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!

  13. Hmm it looks like your site ate my first comment (it was super long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to the whole thing. Do you have any tips and hints for novice blog writers? I’d genuinely appreciate it.

  14. I will right away snatch your rss feed as I can not find your e-mail subscription hyperlink or newsletter service. Do you have any? Please permit me know in order that I may just subscribe. Thanks.

  15. I’m impressed, I need to say. Really hardly ever do I encounter a weblog that’s both educative and entertaining, and let me let you know, you have hit the nail on the head. Your concept is outstanding; the problem is one thing that not sufficient individuals are talking intelligently about. I am very blissful that I stumbled across this in my search for something relating to this.

  16. hi!,I really like your writing very much! proportion we keep up a correspondence more approximately your post on AOL? I need a specialist in this area to resolve my problem. May be that’s you! Looking ahead to see you.

  17. great post, very informative. I wonder why the other experts of this sector do not notice this. You must continue your writing. I am confident, you’ve a huge readers’ base already!

  18. I and also my pals have been going through the nice advice from your web page and then then I got a terrible suspicion I had not expressed respect to the web site owner for those secrets. All of the guys ended up consequently excited to read all of them and have now in reality been taking advantage of those things. Appreciation for actually being really thoughtful and also for settling on this kind of cool tips most people are really wanting to learn about. Our own honest regret for not expressing gratitude to you sooner.

  19. I’ll right away snatch your rss feed as I can not to find your email subscription hyperlink or newsletter service. Do you have any? Please permit me recognize so that I may just subscribe. Thanks.

  20. What i don’t understood is in reality how you’re no longer actually a lot more neatly-appreciated than you might be right now. You are very intelligent. You already know thus considerably in terms of this matter, produced me personally believe it from a lot of numerous angles. Its like men and women are not involved unless it is one thing to do with Lady gaga! Your own stuffs outstanding. At all times handle it up!

  21. Thanks for another informative blog. Where else could I get that kind of info written in such a perfect way? I have a project that I am just now working on, and I have been on the look out for such information.

  22. I wanted to create you this little note so as to say thanks yet again for your personal splendid concepts you’ve contributed on this website. It has been simply tremendously generous with you to supply freely all that many individuals could possibly have supplied for an ebook to help make some bucks for themselves, specifically since you could possibly have tried it if you decided. The principles likewise served to be the good way to comprehend other people online have a similar eagerness much like my very own to understand whole lot more with respect to this problem. I’m certain there are a lot more pleasurable moments ahead for people who read through your blog post.

  23. you’re really a good webmaster. The website loading speed is amazing. It seems that you’re doing any unique trick. In addition, The contents are masterpiece. you have done a great job on this topic!

  24. You actually make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complicated and very broad for me. I am looking forward for your next post, I will try to get the hang of it!

  25. It is appropriate time to make some plans for the future and it’s time to be happy. I have learn this put up and if I may just I desire to suggest you few interesting things or suggestions. Perhaps you can write next articles regarding this article. I wish to learn even more things about it!

  26. Great – I should certainly pronounce, impressed with your site. I had no trouble navigating through all tabs as well as related info ended up being truly simple to do to access. I recently found what I hoped for before you know it at all. Reasonably unusual. Is likely to appreciate it for those who add forums or something, web site theme . a tones way for your client to communicate. Nice task.

  27. It’s actually a great and helpful piece of information. I am glad that you shared this useful info with us. Please keep us up to date like this. Thanks for sharing.

  28. Hey this is somewhat of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get guidance from someone with experience. Any help would be greatly appreciated!

  29. Terrific paintings! This is the kind of information that are meant to be shared around the net. Shame on Google for now not positioning this submit upper! Come on over and discuss with my site . Thanks =)

  30. Hi there very nice site!! Man .. Beautiful .. Wonderful .. I’ll bookmark your blog and take the feeds additionally…I am satisfied to search out a lot of useful info right here within the publish, we want develop more strategies on this regard, thank you for sharing. . . . . .

  31. A person essentially lend a hand to make critically articles I would state. This is the very first time I frequented your website page and so far? I amazed with the analysis you made to create this particular submit incredible. Great activity!

  32. I keep listening to the newscast talk about getting boundless online grant applications so I have been looking around for the most excellent site to get one. Could you tell me please, where could i get some?

  33. What Is FitSpresso? The effective weight management formula FitSpresso is designed to inherently support weight loss. It is made using a synergistic blend of ingredients chosen especially for their metabolism-boosting and fat-burning features.

  34. I like what you guys are up too. Such clever work and reporting! Carry on the excellent works guys I?¦ve incorporated you guys to my blogroll. I think it will improve the value of my website 🙂

  35. Simply want to say your article is as amazing. The clarity on your publish is simply nice and i could assume you are an expert on this subject. Fine with your permission allow me to take hold of your RSS feed to stay up to date with imminent post. Thank you a million and please continue the rewarding work.

  36. Hey there! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us useful information to work on. You have done a extraordinary job!

  37. Hiya very cool blog!! Guy .. Excellent .. Wonderful .. I will bookmark your blog and take the feeds additionallyKI am satisfied to find so many useful info here in the publish, we want develop more techniques on this regard, thank you for sharing. . . . . .

  38. Somebody essentially help to make significantly articles I might state. This is the first time I frequented your website page and to this point? I surprised with the analysis you made to make this actual post incredible. Great job!

  39. Good day I am so delighted I found your site, I really found you by mistake, while I was looking on Bing for something else, Anyways I am here now and would just like to say cheers for a fantastic post and a all round interesting blog (I also love the theme/design), I don’t have time to go through it all at the moment but I have bookmarked it and also included your RSS feeds, so when I have time I will be back to read much more, Please do keep up the superb job.

  40. I love your blog.. very nice colors & theme. Did you create this website yourself? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  41. Thank you, I have just been looking for info about this subject for ages and yours is the greatest I have discovered so far. But, what about the bottom line? Are you sure about the source?

  42. Someone essentially help to make seriously articles I would state. This is the first time I frequented your website page and thus far? I surprised with the research you made to make this particular publish incredible. Excellent job!

  43. I know this if off topic but I’m looking into starting my own weblog and was curious what all is required to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet savvy so I’m not 100 sure. Any recommendations or advice would be greatly appreciated. Appreciate it

  44. You actually make it appear really easy together with your presentation however I to find this topic to be actually something which I think I would never understand. It seems too complex and extremely vast for me. I’m having a look forward in your next put up, I¦ll try to get the cling of it!

  45. I haven’t checked in here for some time as I thought it was getting boring, but the last few posts are great quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂

  46. Thanks a lot for providing individuals with an extremely pleasant chance to read in detail from this blog. It’s always very beneficial plus stuffed with a good time for me and my office peers to visit the blog on the least 3 times weekly to find out the fresh tips you will have. And definitely, I am actually happy considering the effective inspiring ideas you give. Some 3 points in this post are without a doubt the very best I’ve ever had.

  47. I think this is one of the most significant info for me. And i’m glad reading your article. But want to remark on some general things, The web site style is ideal, the articles is really great : D. Good job, cheers

  48. Wonderful site. Plenty of useful information here. I am sending it to a few friends ans additionally sharing in delicious. And certainly, thanks on your sweat!

  49. Thank you for sharing excellent informations. Your website is so cool. I’m impressed by the details that you¦ve on this blog. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for extra articles. You, my friend, ROCK! I found simply the info I already searched all over the place and simply could not come across. What a perfect web-site.

  50. I will right away grasp your rss feed as I can not find your email subscription hyperlink or e-newsletter service. Do you have any? Kindly permit me recognize so that I may subscribe. Thanks.

  51. F*ckin’ amazing things here. I’m very glad to see your article. Thanks a lot and i’m looking forward to contact you. Will you kindly drop me a mail?

  52. Hi there this is kind of of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding knowledge so I wanted to get guidance from someone with experience. Any help would be enormously appreciated!

  53. It is actually a nice and useful piece of info. I’m satisfied that you just shared this useful info with us. Please stay us up to date like this. Thanks for sharing.

  54. Howdy, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam comments? If so how do you prevent it, any plugin or anything you can recommend? I get so much lately it’s driving me insane so any support is very much appreciated.

  55. F*ckin’ amazing issues here. I’m very happy to see your post. Thanks a lot and i am having a look forward to touch you. Will you kindly drop me a mail?

  56. I discovered your blog site on google and check a few of your early posts. Continue to keep up the very good operate. I just additional up your RSS feed to my MSN News Reader. Seeking forward to reading more from you later on!…

  57. Great post. I was checking constantly this blog and I’m impressed! Very useful information specially the last part 🙂 I care for such info much. I was seeking this particular information for a very long time. Thank you and good luck.

  58. Hello there, I found your site via Google while looking for a related topic, your site came up, it looks good. I’ve bookmarked it in my google bookmarks.

  59. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You obviously know what youre talking about, why waste your intelligence on just posting videos to your blog when you could be giving us something informative to read?

  60. An interesting discussion is worth comment. I think that you should write more on this topic, it might not be a taboo subject but generally people are not enough to speak on such topics. To the next. Cheers

  61. Hey! Would you mind if I share your blog with my myspace group? There’s a lot of folks that I think would really appreciate your content. Please let me know. Thanks

  62. It is the best time to make a few plans for the future and it is time to be happy. I’ve learn this submit and if I may I want to counsel you some attention-grabbing issues or tips. Maybe you can write next articles referring to this article. I want to read more things approximately it!

  63. Throughout this great pattern of things you’ll receive an A+ just for effort and hard work. Exactly where you actually confused me personally was first in all the specifics. As as the maxim goes, the devil is in the details… And that couldn’t be much more accurate here. Having said that, allow me tell you exactly what did work. The text is definitely highly convincing which is probably why I am taking the effort in order to opine. I do not really make it a regular habit of doing that. Second, even though I can easily see the jumps in logic you come up with, I am not really confident of how you seem to unite your ideas which produce your conclusion. For now I will yield to your issue but trust in the foreseeable future you link the facts much better.

  64. My spouse and i were very glad that Ervin managed to carry out his investigations out of the ideas he acquired out of your site. It is now and again perplexing to just happen to be offering tricks others may have been trying to sell. We acknowledge we need the writer to appreciate for that. The entire explanations you made, the straightforward site navigation, the relationships you give support to foster – it’s all terrific, and it’s really facilitating our son and our family recognize that this subject matter is amusing, which is extraordinarily indispensable. Thank you for all the pieces!

  65. Hi there, just changed into aware of your weblog through Google, and located that it is truly informative. I am gonna be careful for brussels. I’ll be grateful for those who continue this in future. Many other people will be benefited from your writing. Cheers!

  66. Hi there! I know this is kinda off topic but I’d figured I’d ask. Would you be interested in exchanging links or maybe guest authoring a blog article or vice-versa? My blog covers a lot of the same subjects as yours and I believe we could greatly benefit from each other. If you’re interested feel free to shoot me an e-mail. I look forward to hearing from you! Superb blog by the way!

  67. I have been browsing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. Personally, if all site owners and bloggers made good content as you did, the web will be much more useful than ever before.

  68. Fantastic beat ! I would like to apprentice while you amend your site, how can i subscribe for a blog website? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear concept

  69. The other day, while I was at work, my sister stole my iphone and tested to see if it can survive a 30 foot drop, just so she can be a youtube sensation. My iPad is now destroyed and she has 83 views. I know this is entirely off topic but I had to share it with someone!

Leave a Comment

Twój adres e-mail nie zostanie opublikowany. Wymagane pola są oznaczone *

Kategorie

Odbierz darmowy e-book

Dołącz do Newslettera i odbierz darmowy e-book o Najlepszych Narzędziach WordPress

Odbierz rabat na hosting

Sprawdź moje kanały w SM

Chmura tagów

ODBIERZ DARMOWEGO
E-BOOKA

Ponad 20 stron konkretnych informacji dzięki którym rozwiniesz swoją stronę opartą o WordPress. Za darmo. Wystarczy, że zapiszesz się do Newslettera.

Ekspresowa ankieta

Odpowiedz na 9 szybkich pytań i otrzymaj rabat na swoją stronę internetową

W jaki sposób mnie znalazłeś/aś?
Jak długo mnie znasz?
Czy śledzisz moje Social Media?
Jak oceniasz mój cennik?
Landing page - 980zł netto | Strona z podstronami - 1480zł netto | Sklep internetowy 2480zł netto
Jakiej strony internetowej potrzebujesz?
Jaki jest Twój budżet na stronę internetową?
Czy jesteś zainteresowany/zainteresowana dodatkowymi usługami?
Czy kupiłbyś/kupiłabyś dodatkowego e-booka?
Za darmo otrzymasz instrukcję obsługi Twojej strony | Pytam o e-booka dotyczącego eksperckiej dodatkowej wiedzy
Czy mam się z Tobą skontaktować?
Oferuje wyłącznie szybki kontakt e-mailowy - dzięki temu nigdy nie przerwe Twojej pracy.
.
.
.
.
.
.
.
.
.
.
.