Prowadzenie bloga firmowego – od czego zaczać? Konkretne porady

Jeżeli chcesz aby blog był skuteczny i przynosił nowych odbiorców to nie wystarczy.
Blog powinien być bardzo dobrze przemyślany, szczególnie jeśli nie prowadzisz przy okazji innych form reklamy, np fanpage na Facebooku czy Instagramie

Zastosuj w życie poniższe rady a Twój blog zacznie przynosić zadowalające efekty
Ponadto zauważysz, że prowadzenie go zajmuje Ci mniej czasu niż wcześniej.

Prowadzenie bloga w dzisiejszych czasach

Jeszcze pare lat temu blog firmowy był miejscem gdzie firmy zamieszczały oferty swoich produktów.
Czasy się zmieniły i taka taktyka nie przyniesie już dzisiaj żadnych efektów.

W dzisiejszych czasach blog firmowy musi budować jakąś wartość dla czytelnika.
Dlatego najważniejsze jest Twoje podejście do czytelnika i jakość wiedzy którą mu dostarczasz.
Podejdź do bloga tak aby jak najbardziej „uwieść” swojego odbiorce i dostarczyć mu jak najwięcej wartości.

Jak to zrobić?
Przedstawiam poniżej 😉

Nie myśl o czytelniku jak o grupie

Nie patrz na odbiorce jak na jeden z tysiąca numerków w Analityce tylko jak na jednostkę
W tym miejscu warto zapoznać się z innym moim wpisem:
Jaki jest dzisiejszy konsument? – 4 najważniejsze cechy

Dzięki temu Twoje wpisy będą naturalnie docierać do odbiorcy.
Twój czytelnik będzie się czuł jakbys mówił bezpośrednio do niego a nie jak w telewizji czy sali wykładowej.

Prowadzenie bloga pozwala zbudować długotrwałą więź z Twoim odbiorcom co finalnie przełoży się na jakość Twoich tekstów.
Dzięki temu będą one bardziej angażujące i przekonujące a Twój czytelnik zostanie Twoim fanem.

Przeprowadzaj regularne weryfikację postów

Każdy Twój wpis musi dawać jakąś wartość, pomagać Twojemu odbiorcy.
Przed rozpoczęciem pisania spisz sobię listę tematów które chcesz poruszyć i zastanów się jak to zrobić.

Pomyśl o tym co męczy Twojego odbiorce, jakie trudne decyzje musi podejmować i jakie błędy popełnia.
Ponadto pomyśl o tym co może go zainteresować i jakie ma pytania i potrzeby na które chcesz odpowiedzieć.

Nie jest to wcale takie trudne jak się wydaje.
Poświęc parę minut i na spokojnie zastanów się o czym chcesz napisać.

Jeżeli to zrobisz to Twój wpis będzie bardzo wartościowy co przełoży się na jakość Twojego bloga.
Pamiętaj o tym, że wartościowe treści na blogu przynoszą wartościowych odbiorców…
…i klientów 😉

Odpowiedz sobie na najważniejsze pytanie

Wielu początkujących blogerów o tym zapomina i przez to mocno obniża jakość swoich wpisów.
Odpowiedz sobie na pytanie dlaczego Twój fan powinien czytać Twojego bloga i do niego wracać.

Zapomnij na chwilę o swoich celach związanych z blogiem.
Wczuj się w czytelnika i pomyśl dlaczego ma go zainteresować ten wpis oraz dlaczego miałby chcieć do niego regularnie wracać.

Twój fan nie jest zainteresowany sukcesami Twojej firmy, nie interesuje go również Twoja „profesjonalność” czy „innowacyjność”
Te hasła już dawno zostały wyeksploatowane i w żaden sposób nie wpływają na Twojego odbiorce.

Czytelnik dzięki Twojemu blogowi chce rozwiązać jakiś problem albo odnieść sukces w jakiejś dziedzinie.
Pokaż, że mu w tym pomożesz a prędzej czy później osiągniesz sukces.

Chcesz mieć więcej klientów?

Pozwól mi pomóc. Jestem certyfikowanym specjalistą Google do spraw marketingu internetowego. Dzięki temu wiem w jaki sposób docierać do Twoich klientów w Internecie.

Wykonam dla Ciebie zoptymalizowaną pod SEO stronę WordPress & WooCommerce. Utworzę wizytówkę Twojej firmy w Google i dodam ją do dziesiątek polskich katalogów firm. Ponadto, stworzę i poprowadzę za Ciebie firmowy fanpage na Facebooku i Instagramie. Te wszystkie działania wyniosą Twoją pozycję w Google na sam szczyt.

Dawid Gicala - Strony Internetowe & Reklama

Spis treści

138 thoughts on “Prowadzenie bloga firmowego – od czego zaczać? Konkretne porady”

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