Czym są słowa kluczowe? Jak dodać słowa kluczowe WordPress?

Słowa kluczowe to podstawa optymalizacji w Internecie. Dzięki dobrze dobranym słowom kluczowym i odpowiednio umiejscowionym zarówno w tekście jak i w podstronach zwiększysz szanse na wysokie wyniki w wyszukiwarce. W tym wpisie dokładnie wytłumaczę czym są słowa kluczowe, jak je stosować i co najważniejsze – gdzie szukać skutecznych słów kluczowych.

Ponadto pokaże jak ustawić słowa kluczowe grafik i podstron na stronie opartej o CMS WordPress. Dzięki temu w prosty sposób poprawisz wyniki SEO swojej strony internetowej. Odpowiednio zoptymalizowana strona WordPress może osiągnąć nawet 90-100 pkt w wynikach Google Page Speed.
Jak sprawdzić jakość SEO? Na przykładzie stron moich klientów

Czym są słowa kluczowe?

Dzięki słowom kluczowym, wyszukiwarka (np. Google) wie do jakiej strony Cie przekierować.
Dla przykładu, jeśli szukasz fryzjera w okolicy to prawdopodobnie w wyszukiwarce wpiszesz „fryzjer”.

Dzięki takiej informacji, Google znajdzie strony i firmy powiązane ze słowem „fryzjer”
Drastycznie zwiększa to szanse na pojawienie się Twojej strony na górze wyszukiwarki.

Gdzie szukać odpowiednich słów kluczowych?

Dobranie odpowiednich słów kluczowych często sprawia spory problem – szczególnie na początku.
Na szczęście istnieją serwisy, dzięki którym znajdziesz słowa kluczowe powiązane z Twoją branżą.

Po wpisaniu konkretnych lub powiązanych tematycznie słów, dowiesz się jak często ludzie wpisują je w wyszukiwarce.
Dzięki temu możesz ocenić na jakie słowa kluczowe warto się pozycjonować.

Oto 4 najlepsze strony na których znajdziesz odpowiednie słowa dla swojej branży:
AnswerThePublic
UbberSuggest
LSIGraph
KeyWordTool

Na temat tego jak korzystać z tych serwisów, napisałem osobny artykuł – zachęcam Cie do sprawdzenia:
Samodzielna optymalizacja SEO treści – 4 niezbędne serwisy. Jak wykonać ją samodzielnie?

Jak dodać słowa kluczowe WordPress?

Strona WordPress umożliwia łatwe dodanie słów kluczowych do obrazków jednak nie umożliwia zmiany ustawień kodu podstrony.
W tym celu warto wykorzystać jedną z wielu wtyczek do optymalizacji np SEO Yoast
Yoast SEO poradnik. Najlepsza wtyczka do optymalizacji SEO strony internetowej

Słowa kluczowe – Jak dodać na podstronę?

Aby dodać keywordsy na konkretną podstronę, zainstaluj wtyczkę SEO Yoast.
Nastepnie zaloguj się do panelu admina, wejdź w „Strony” oraz „Wszystkie strony

Kolejno najedź na wybraną podstronę i naciśnij „Edytuj
Identyczny proces możesz przeprowadzić w przypadku wpisów.

Po otwarciu edycji podstrony, zjedź na sam dół i odszukaj zakładkę „Yoast SEO
Następnie w miejscu „fraza kluczowa” wpisz słowa na które chcesz pozycjonować tą podstronę.

W podobny sposób, wypełnij pola „Tytuł SEO, Uproszczona nazwa oraz Opis
Jednak w tym przypadku, nie umieszczaj wyłącznie słów kluczowych, dodaj jakiś tekst związany z tematem.
Dla przykładu ten wpis wygląda w ten sposób:

Zmiana słów kluczowych obrazków

Jeżeli zależy Ci na wysokich pozycjach w Google to warto również ustawić te słowa w atrybutach alt obrazków.
W tym celu zaloguj się do panelu admina i wejdź w zakładkę „Media

Kolejno naciśnij na dowolny obrazek i wypełnij pola „Tekst alternatywny, Tytuł oraz Opis
Możesz wszędzie zastosować identyczne teksty.

Chcesz mieć więcej klientów?

Pozwól mi pomóc. Jestem certyfikowanym specjalistą Google do spraw marketingu internetowego. Dzięki temu wiem w jaki sposób docierać do Twoich klientów w Internecie.

Wykonam dla Ciebie zoptymalizowaną pod SEO stronę WordPress & WooCommerce. Utworzę wizytówkę Twojej firmy w Google i dodam ją do dziesiątek polskich katalogów firm. Ponadto, stworzę i poprowadzę za Ciebie firmowy fanpage na Facebooku i Instagramie. Te wszystkie działania wyniosą Twoją pozycję w Google na sam szczyt.

Dawid Gicala - Strony Internetowe & Reklama

Spis treści

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